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Who Approves a Public Statement? A Decision Map for Small Teams
The facts were approved in a chat, the quote changed afterward and the client okayed an old PDF. How to map the four decisions inside approval so a small team knows what may be published.
4 min read
Make an Email Approval Specific to the Copy Being Approved
“Looks good, please proceed” approves nothing in particular. Put the version, the decision, the channel and the deadline in the first four lines, and the reply starts to mean something.
7 min read
When a Client Changes a Number After the Draft Was Approved
The client changed 300 to 240 after approval. The headline's 30 percent and the quote's broad completion did not change with it. How to trace a late number and get the decisions the new version needs.
5 min read
Consolidate Conflicting Draft Feedback Before Opening Another Version
Sales, operations and the executive each rewrote the same line. How to turn conflicting comments into decisions with owners before producing version twelve.
4 min read
Keep Embargoed Material Out of the Wrong Review Link
One review link for everyone turns an embargo into a memory test. Write the terms down, split core and restricted review, and close the routes copies take out of the link.
7 min read
A PR Handover That Works When the Account Lead Is Away
The account lead is ill, the client "mostly approved" the quote and a journalist wants timing by 9:20. What a covering colleague needs to act without reconstructing the account.
6 min read
Keep an Editorial Decision Log That Someone Will Actually Read
Ten review rounds later, nobody can say why the quote got shorter. Log only the decisions that change meaning, evidence or authority, in six fields with a named owner.
7 min read
What Is Enterprise Reputation Management?
When the CFO and the chief executive frame the same quarter differently, the question is which version was approved, by whom and from what source. The four controls that let a team answer in minutes.
5 min readOther topics
- Fact checking PR copyHow to check the figures, comparisons and claims in a press release or bylined article against the documents behind them, before a journalist does.
- Quotes and executive voiceWriting quotes and bylines that sound like the person named, say something worth printing and keep the facts inside an opinion checkable.
- Company knowledge and evidenceKeeping the facts a team relies on current, dated and traceable to their source, so the next release starts from what is true now.
- Media relations and issuesAnswering journalists accurately and on time, from the first request to a holding statement and, when it comes to it, a correction.
- AI tools for PRWhat AI writing tools do and do not do for PR work, how they compare, and how to run a fair trial of one on your own material.