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Turn a Journalist’s Request Into a Brief Someone Can Write From
A forwarded "Can you draft?" turns a reporter's unverified premise into your company's statement. How to split a media request into questions, owners and a fallback before anyone writes.
4 min read
Build an Interview Angle Bank Before the Next Media Request
The obvious talking point has run three times and its figure is a year old. How to keep a small bank of interview angles tied to current evidence and the speaker's real authority.
4 min read
Turn Talking Points Into Supported Answers for a Journalist
The reply offered three talking points and no answer, and the story said so. How to start from the journalist's questions, answer each from evidence, and keep campaign messages in their place.
4 min read
Write a Holding Statement When the Facts Are Still Arriving
The reporter calls at 9:15 and the template is already filling with guesses. Sort every line into confirmed, open and next, then test it for promises you cannot keep.
8 min read
A Practical Correction Plan for a Statement Already Sent
A wrong launch date has gone to reporters and three colleagues have three different fixes. Confirm the fact, capture what went out, then correct every channel it reached.
7 min read
Design an Enterprise Communications Response Path Before a Crisis
The story breaks, the journalist wants an answer in an hour, and the time goes to finding out who can decide. How to set owners, parallel checks and a fallback before the crisis.
5 min readOther topics
- Fact checking PR copyHow to check the figures, comparisons and claims in a press release or bylined article against the documents behind them, before a journalist does.
- Quotes and executive voiceWriting quotes and bylines that sound like the person named, say something worth printing and keep the facts inside an opinion checkable.
- Approvals and handoffsWho signs off a public statement, how to make that approval specific to the words that go out, and how work moves between people without losing it.
- Company knowledge and evidenceKeeping the facts a team relies on current, dated and traceable to their source, so the next release starts from what is true now.
- AI tools for PRWhat AI writing tools do and do not do for PR work, how they compare, and how to run a fair trial of one on your own material.